STRATEGY and OPERATIONS MANAGEMENT Essay Example | Topics and Well Written Essays - 2500 words

STRATEGY and OPERATIONS MANAGEMENT - Essay Example Each brand provides a unique blend of performance, reliability, and aesthetics to its customers. Some of its brands, such as the Vostro, Latitude, Precision, and N series are high end performance systems that are targeted towards small, medium, and large businesses. Other brands such as Inspiron, Studio, XPS, Alienware and Adamo cater to home users with different set of requirements. Apart from computers, Dell also manufactures electronic devices such as LCD monitors, keyboards, mice, USB drives, and so on, in support of its computer range. Dell has adopted a combination of Cost Leadership and Differentiation as its generic strategy. The world is becoming an increasingly technology dependent place. Companies throughout the world spend a great portion of their budgets towards Research and Development to offer the customers great value, at the lowest possible price. Dell has been pursuing the same objective as well. With its highly integrated network of suppliers and customers, Dell has been able to sell directly to customers, reducing cost through eliminating wholesalers and retailers from its business model. This had enabled Dell to provide customers with products at the lowest possible prices. However, cost cutting is not the only objective in Dell’s strategy mix. The company constantly strives to provide its customers with high quality, reliability, convenience of purchase, and outstanding after sales service (Treacy & Wiersema, 1993). All these factors, add some value to the customers and, when put together, enables Dell to differentiate its offerings from its long list of competitors. Through its streamlined processes, Dell manages to not only cut costs and charge less from the customers, but also provides them with differentiated, customized computer systems that only few competitors, today, have managed to deliver. All activities of Dell work in collaboration to facilitate its generic strategy. Through technological solutions, Dell